World of Coke is a monument to the amazing history of a legendary brand, and a lesson in the genius of its marketing. If you think this place is only about a soft drink, you are mistaken. The World of Coke introduces visitors to the American Dream and the entrepreneurial spirit that makes this country great.

Coca Cola was created by Columbus (GA) pharmacist John Pemberton as a tonic to help treat a number of ailments. A year after its creation, for a sum of $2,300, John Pemberton sold the rights to Coca Cola to Asa Griggs Candler, a fellow pharmacist and entrepreneur. Unfortunately Pemberton passed away a year later, and never saw his creation become the world-wide sensation it became.

Candler's knack for marketing soon made Coca Cola a popular "fountain" drink available in drugstore soda fountains everywhere. Another pair of capitalists from Chattanooga, Tennessee made the profitable assumption that Coca Cola would be popular if available in a bottle. So, the Coca Cola Bottling Company was formed. The fee for the rights? $1.00 (never collected).

So, what is World of Coke about? Well, the above and more. From the 1880s' till now, Coca Cola has become a massive force, available in over 200 countries. No matter where you go in the world, even if you are afraid to drink the water, you can always count on the consistency in flavor and quality of Coca Cola and other Coke products. The World of Coke guides you through a century and a half of building that dream. The marketing efforts of Coca Cola, over the years, has produced an entire culture of nostalgia. A Norman Rockwell kind of thing.

Wait! Can capitalism and entrepreneurship be Rockwellian? Absolutely! It's the American Dream!

Adventure Journal
Entry Date: January 2011

For his 8th Birthday, we told Heath he could go anywhere he wanted. His answer? World of Coke! No ifs, ands, or buts. Rebecca had been there on a field trip with her students, and had told our kids how cool it was, especially the "tasting room."  Personally, I didn't think the kids would find a museum very exciting. I was wrong.

World of Coke is part of Centennial Park located in Downtown Atlanta, adjacent to the city's world famous Aquarium, CNN Center, the Georgia Dome, and Phillip's Arena. Centennial Park was created for the 1996 Olympics. It's an unusually open grassy area unexpectedly planted smack-dab in the middle of one of the largest cities in the world. We arrived late morning on Saturday morning, ready to rock.

When we first entered the World of Coke, it was apparent that this was a tribute to the history of the product, a museum. We were wandered into a foyer where a we were introduced to the history of Coca Cola and some of the artifacts around the room (including an original Norman Rockwell Painting).

The next stop was the Happiness Factory Theater where we learned the truth about the phenomenon that takes place behind the front panel of a Coke machine. I never knew about... Well, I guess I'd better not let the cat out of the bag. Just let me say, the kids will like it, and it's true, Coke is magic!

We had our picture made with one of the the Coca Cola Polar Bears next, but, in our excitement, we forgot to pick it up at the gift shop. From there we wandered through a history of Coca Cola and all the related memorabilia. Think about it. What other product better depicts Americana of the 20th century than Coke? It's hard to imagine any public place during the 1900s that did not have a Coke machine. Just think about it.

We climbed the stairs to the second floor and enjoyed the show in the 4D theater, a fantasy story about the secret of the Coca Cola formula. Again, this was a big hit for the kids.

After a brief layover in the Perfect Pauses theater enjoying the Coca Cola commercials from our childhood as well as international commercials, we succumbed to the children's demands to visit the "tasting room."

The tasting room (taste it!) is what the kids came for. There are a series of soda fountain islands evenly spaced in a large room (with an adjacent restroom). Each island represents a world region and dispenses the Coca Cola products available in that region. We had to try each and every flavor. There is one important lesson we all learned, and that is -- what is good to someone else isn't necessarily good to us. The infamous "Beverly" is a perfect example. If you visit the World of Coke, you MUST taste Beverly, just so you can say you did.

In summary, World of Coke is a great destination, at least for 2-3 hours. It's good for kids, and better for grown-ups. If you're concerned about what to do with the rest of the day, the aquarium or any of the other local attractions should suit your needs.  
The Richardson Tribe

Other Destinations:
Amicalola Falls State Park
Beaches of South Walton.
Berry College
Big Kahunas
Biltmore House
Blairsville, Georgia
Callaway Gardens
Cataloochee Ski Area
Cave Spring
Cedar Creek Park
Charlestown State Park
Chattahoochee Bend State Park
Chattanooga Zoo
Chehaw Park
Cherry Hill Park
Chester Frost Park
Chieftains Museum
Choccolocco Mountain Off Road Park
Cloudland Canyon
Cloudmont Ski and Golf
Consolidated Gold Mine
Cohutta Wilderness
Cumberland Island
Dauset Trails
Disney's Fort Wilderness Resort
Desoto State Park
Doll Mountain Campground
Dunnaway Gap
Enota Mountain Retreat
Etowah Indian Mounds
Fall Creek Falls State Park
Florala State Park
Franklin D Roosevelt State Park
Fort Mountain State Park
Georgia Mountain Fairground
Georgia Veterans State Park
Gold n Gem Grubbin'
Helen Georgia
Hillcrest Orchards
James H Floyd State park
James Island Park
Jellystone Park- Cave City, KY
John Tanner Park
Lake Allatoona
Lake Sidney Lanier
Lake Winnepesaukah
Little River Canyon Center
Live Oak Landing
Lula Lake Land Trust
Mammoth Cave National Park
McIntosh Reserve
McKinney Campground
Moto Mountain Powersports
New Echota - Cherokee Capitol
Noccalula Falls Park details and pictures
Old Stone Fort Archaeology State Park
Pine Moutain RV
Red Top Mountain State Park
Ridge Ferry Park
Rocky Mountain Recreation Area
Rock Town - Pigeon Mountain
Rome GA
Salt Springs Recreation Area
Silver Springs
Stone Mountain Park
Tanglewood Farm
Tannehill State Park
Tellus Science Museum
The Southern Museum
Topsail Hill Preserve
Townsend KOA
Townsend Tennessee
Twinbrook Resort
Up The Creek RV Camp - Park Details - Pictures
US Space and Rocket Center - Details and Pictures
Vogel State Park
Wild Animal Safari
World of Coke
Zoo Atlanta - Details and Pictures


Rating (1-10)


Official website 10 Coca Cola pulls no punches when it comes to marketing, and the World of Coke website is a masterpiece.
Local Attractions - Things to do near World of Coke.


Georgia Aquarium, Centennial Park, Underground Atlanta, Zoo Atlanta, Six Flags over Georgia, Stone Mountain Park, Fernbank Science Center, Red Top Mountain State Park, McKinney Campground, etc...
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